HUBUNGAN FAKTOR SOSIAL, PERSEPSI HARGA DAN SIKAP KONSUMEN TERHADAP NIAT BELI BIBIT BERSERTIFIKAT KABUPATEN ASAHAN SUMATRA UTARA

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Published: Dec 20, 2019
Keywords:
Faktor Sosial, Persepsi Harga, Sikap Konsu, Niat Beli

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Putrisina tarigan
universitas prima indonesia

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan faktor sosial, persepsi harga dan sikap konsumen terhadap niat beli bibit bersertifikat. Pengumpulan data dilakukan melalui survey dengan cara membagikan kuesioner kepada 100 responden. Data diana- lisis menggunakan SEM dengan aplikasi partial least square (PLS 3.0) . Hasil penelitian menunjukkan bahwa: (1) Faktor sosial tidak signifikan terhadap niat beli bibit bersertifikat . (2) Persepsi Harga signifikan terhadap niat beli bibit bersertifikat. (3) Sikap Konsumen tidak signifikan terhadap niat beli bibit bersertifikat.

Article Details

Issue
Vol. 2 No. 1 (2019): Agriprimatech
Section
Articles

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