ANALISIS SALURAN TATANIAGA KELAPA SAWIT DI KECAMATAN KUALUH SELATAN

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Published: Dec 20, 2019
Keywords:
kelapa sawit, sistem, Fungsi, Tataniaga

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Putrisina tarigan
universitas prima indonesia

Abstract

Penelitian ini bertujuan untuk menganalisa saluran tataniaga dan efesiensi sistem tataniaga serta untuk mengetahui penerapan fungsi-fungsi tataniaga kelapa sawit di Kecamatan Kualuh Selatan. Penelitian dilakukan dengan menggunakan metode kualitatif untuk menganalisis lembaga, saluran dan fungsi pemasaran serta metode analisis kuantitatif digunakan untuk menganalisis marjin pemasaran dan Farmer’s share. Berdasarkan analisis sistem tataniaga terdapat tiga saluran dan disimpulkan bahwa saluran I pemasaran yaitu petani ke pabrik  lebih efisien, sehingga Farmer’share yang tinggi dan marjin tataniaga rendah.

Article Details

Issue
Vol. 2 No. 2 (2019): Agriprimatech
Section
Articles

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