Determinants Of Entrepreneurship In PT Propertindo Bersinar Pematang Siantar

Abstract

The purpose of this study is to study and analyze the determination of entrepreneurship
at PT Propertindo Bersinar Pematang Siantar using quality as an intervening variable.
In addition, this study examines how the influence of quality interventions increases
entrepreneurship at PT Propertindo Bersinar Pematang Siantar. This study involved
customers of PT Propertindo Bersinar Pematang Siantar. This study involved 255
respondents, and the sampling was done purposively. Data analysis was carried out
using the Structural Equation Model-Partial Least Square (SEM PLS). The results
showed that trust, promotion, location, and price have a direct positive and significant
effect on quality. Furthermore, trust, promotion, location, and price have a direct
positive and significant effect on entrepreneurship. However, entrepreneurship is not
directly influenced by location. Furthermore, quality as an intervening variable is able
to mediate the influence of location and price positively and significantly on
entrepreneurship. However, quality is not able to mediate the influence of trust and
promotion on entrepreneurship. For consumers, PT Propertindo Bersinar Pematang
Siantar considers that trust and quality are important factors in increasing
entrepreneurship. So it is important for management to pay attention to and improve
these factors for the sustainability of the company.