Analysis of Single Account and Multiple Account Users on Instagram Social Media: A Comparative Review of Self-Disclosure

Abstract

The phenomenon of using multiple accounts on Instagram is increasing, especially among students, with each type of account used for different purposes. This study aims to determine the differences in self-disclosure levels between students who use single accounts and multiple accounts on Instagram. The research method uses a quantitative approach with a comparative design. This study involved 102 active student respondents who use Instagram in Banjarmasin City, who were divided evenly into two groups, the sample was selected using a purposive sampling technique based on certain criteria. The measuring instrument used was the Revised Self-Disclosure Scale (RSDS) which has been modified according to the context of Instagram social media. The results showed that there was no significant difference between the two groups. The implications of this study are expected to increase students awareness in managing information disclosure wisely on social media.