Analysis Of E-Commerce Systems To Improve Sales Strategy Using Descriptive Methods In The Sarana Jaya Electronic Company

Authors

  • Albert Lim a:1:{s:5:"en_US";s:27:"Universitas Prima Indonesia";}
  • Eric Wijaya UNIVERSITAS PRIMA INDONESIA
  • Hendra Hendra UNIVERSITAS PRIMA INDONESIA
  • Reyhand Einstein Mansyur UNIVERSITAS PRIMA INDONESIA
  • Oloan Sihombing UNIVERSITAS PRIMA INDONESIA

DOI:

https://doi.org/10.34012/jurnalsisteminformasidanilmukomputer.v8i1.5449

Abstract

E-commerce includes various activities such as sales, procurement, distribution and promotional transactions carried out via the Internet online network or electronic platforms. PT. Sarana Jaya Elektronik is a company that specializes in the distribution of electronic devices. Currently, PT. Sarana Jaya Elektronik has used an e-commerce system, namely the Tokopedia application, to sell its products. In order to find out the effect of implementing an e-commerce system on improving sales strategies, an analysis process can be carried out using descriptive methods. Descriptive research refers to a methodology in which researchers examine events and phenomena in the lives of individuals, encouraging one or a group of individuals to narrate their experiences.

References

Cay, S., & Irnawati, J. (2020). Strategi Pemasaran E-commerce Untuk Meningkatkan Volume Penjualan (Studi Kasus UMKM di Kota Tangerang Selatan). JURNAL MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi, 4(2), 160-170.

Hermawati, M., & Sholihaningtias, D. N. (2021). Pemanfaatan E-Commerce Tokopedia sebagai Upaya Peningkatan Ekonomi Warga Ibu-Ibu PKK. Jurnal PKM: Pengabdian kepada Masyarakat, 04(06), 602-609.

Malioy, R. J., & Manongga, D. (2023). Analisis Strategis e-Business untuk Strategi Pemasaran dan Penjualan. AITI: Jurnal Teknologi Informasi, 20(1), 111-124.

Mamonto, F. W., Tumbuan, W., & Rogi, M. (2021). ANALISIS FAKTOR-FAKTOR BAURAN PEMASARAN (4P) TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH MAKAN PODOMORO POIGAR DI ERA NORMAL BARU. Jurnal EMBA, 9(2), 110-121.

Melina, S., & Sudrartono, T. (2023). E-Commerce sebagai Strategi Pemasaran dalam Upaya Meningkatkan Penjualan di Distro SPRK. Apparel Bandung. JIMEA: Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi), 7(1), 813-829.

Nanda, A. Y. (2018). Analisis Strategi Pemasaran yang Efektif. Jurnal Manajemen dan Inovasi (MANOVA), 1(1), 11-19.

Sudrartono, T. (2019). Pengaruh Segmentasi Pasar Terhadap Tingkat Penjualan Produk Fashion Usaha Mikro Kecil. Coopetition : Jurnal Ilmiah Manajemen, 10(1), 55-66.

Downloads

Published

2024-08-12

How to Cite

[1]
A. Lim, E. Wijaya, H. Hendra, R. E. . Mansyur, and O. Sihombing, “Analysis Of E-Commerce Systems To Improve Sales Strategy Using Descriptive Methods In The Sarana Jaya Electronic Company”, JUSIKOM PRIMA, vol. 8, no. 1, pp. 215-225, Aug. 2024.