PENERAPAN METODE SERVICE QUALITY DALAM ANALISIS PERSEPSI KONSUMEN PADA PELAYANAN PEMESANAN BARANG E-COMMERCE DI UNIVERSITAS PRIMA INDONESIA

Authors

  • Gideon Joelio Program Studi Sistem Informasi FTIK UNPRI
  • Lucky Nugrah Program Studi Sistem Informasi FTIK UNPRI
  • Muhardi Saputra Program Studi Sistem Informasi FTIK UNPRI

DOI:

https://doi.org/10.34012/jurnalsisteminformasidanilmukomputer.v5i2.2311

Keywords:

Service quaitly (Servqual), E-commerce, Python

Abstract

Seiring berjalannya waktu, gaya hidup masyarakat semakin serba instan karena sebagian besar masyarakat memiliki mobilitas yang tinggi dalam menjalankan aktivitasnya, sehingga masyarakat seringkali mencari sesuatu yang nyaman dan mudah untuk memenuhi kebutuhan sehari-hari, diikuti dengan penyediaan berbagai layanan E-commerce yang membantu para pelakunya. bisnis menghasilkan penjualan. Layanan e-commerce yang semakin menarik, mudah diakses, dan dapat menguntungkan sistem penjualan bagi para pelaku bisnis dan pelanggan. Oleh karena itu, sistem penjualan e-commerce sangat penting untuk diperhatikan karena sistem penjualan barang suatu perusahaan tidak lepas dari perkembangan teknologi informasi. Kualitas pelayanan merupakan tingkat keunggulan yang diharapkan dapat memenuhi keinginan konsumen. Tujuan dari penelitian ini adalah untuk mengetahui tingkat kepuasan pada setiap atribut Service Quality, tanggapan pelanggan dari setiap atribut yang digunakan yaitu: Berwujud (Tangibles), Reliability (Excellence), Perceptive (Responsiveness), Jaminan (Assurance), Empathy (Empathy), dengan menggunakan metode Service Quality, dan memberikan saran untuk meningkatkan kualitas pelayanan pemesanan barang pada e-commerce.

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Published

2022-02-08

How to Cite

[1]
G. Joelio, L. . Nugrah, and M. . Saputra, “PENERAPAN METODE SERVICE QUALITY DALAM ANALISIS PERSEPSI KONSUMEN PADA PELAYANAN PEMESANAN BARANG E-COMMERCE DI UNIVERSITAS PRIMA INDONESIA ”, JUSIKOM PRIMA, vol. 5, no. 2, pp. 40 - 46, Feb. 2022.

Issue

Vol. 5 No. 2 (2022): Jurnal Sistem Informasi dan Ilmu Komputer Prima (JUSIKOM Prima)

Section

Articles

License

Copyright (c) 2022 Gideon Joelio, Lucky Nugrah, Muhardi Saputra

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