Determinants Of Entrepreneurship In PT Propertindo Bersinar Pematang Siantar

Abstract

The purpose of this study is to study and analyze the determination of entrepreneurship at PT Propertindo Bersinar Pematang Siantar using quality as an intervening variable. In addition, this study examines how the influence of quality interventions increases entrepreneurship at PT Propertindo Bersinar Pematang Siantar. This study involved customers of PT Propertindo Bersinar Pematang Siantar. This study involved 255 respondents, and the sampling was done purposively. Data analysis was carried out using the Structural Equation Model-Partial Least Square (SEM PLS). The results showed that trust, promotion, location, and price have a direct positive and significant effect on quality. Furthermore, trust, promotion, location, and price have a direct positive and significant effect on entrepreneurship. However, entrepreneurship is not directly influenced by location. Furthermore, quality as an intervening variable is able to mediate the influence of location and price positively and significantly on entrepreneurship. However, quality is not able to mediate the influence of trust and promotion on entrepreneurship. For consumers, PT Propertindo Bersinar Pematang Siantar considers that trust and quality are important factors in increasing entrepreneurship. So it is important for management to pay attention to and improve these factors for the sustainability of the company.