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The Impact of Online Customer Review and Online Customer Rating on Purchase Interest with Trust as an Intervening Variable at Shopee Marketplace (Empirical Study of FE UNPRI Students)

Lidya Haryati Bintang, Yusuf Ronny Edward, Fenny Krisna Marpaung
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Vanue
Universitas Prima Indonesia
UNPRI PRESS
Jl. Sampul No.4, Sei Putih Barat, Kec. Medan Petisah, Kota Medan, Sumatera Utara 20118

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