Tarigan CSE, Angelica, Hutabarat PM, Marpaung FK. Brand Image Mediates Perception of Price and Service Quality on Students Decisions in Choosing UNPRI College. ICEBesMA [Internet]. 2026 May 8 [cited 2026 May 23];3(1). Available from: https://jurnal.unprimdn.ac.id/index.php/icebesma/article/view/8367