The Influence Of Product Features, Product Design And Trust On Mobile Banking User Satisfaction Of Bca Customers In Katamso Village, Medan

Abstract

As technology advances, the banking sector must be able to facilitate consumer transactions and
offer first-class services at competitive prices. Given that consumers are becoming more mobile
and demanding, banks today must improve their offerings. This study examines the relationship
between variables at BCA Medan using a correlational survey method. All BCA customers in
Katamso Village, Medan, who use mobile banking, are the population of this study. Product
features have a good and significant impact on mobile banking user satisfaction for BCA
customers in Katamso Village, Medan, according to the study's findings. For BCA customers in
Katamso Village, Medan, the Product Design variable significantly and positively affects Mobile
Banking User Satisfaction. One of the product marketing strategies is product design. Impact of
Trust on User Satisfaction with Mobile Banking The study findings show that BCA customer
satisfaction with mobile banking in Katamso Village, Medan, is positively and significantly
influenced by the trust variable.
Keywords: product features, product design, trust, user satisfaction.