Financial Fundamental Factors On Company Value Stock Price As An Intervening Variable In A Goods Consumer Company On The Indonesian Stock Exchange

Abstract

The consumer goods sector is a sector that has been targeted by many investors, given
the rapidly growing needs of the Indonesian population which has significantly become
the main attraction for investors to invest in this sector. The more rapid development of
consumer goods companies in Indonesia, making these companies compete with each
other to create the latest innovations in the consumer goods sector, to meet the needs of
the Indonesian population, this makes companies compete with each other in order to
maintain and increase company value. The purpose of this research is to examine
and analyze the effect of Price To Book Value, Return On Equity, and Debt To
Equity Ratio on company value through stock prices. The method used in this research
is quantitative, and the nature of the research is explanatory. The data collection
technique used is documentation. The type and source of data is secondary data in the
form of financial reports of companies in the consumer goods sector which are
published on the Indonesia Stock Exchange for the 2017-2021 period. The research data
was tested using Partial Least Square (Software Smart PLS). The conclusion of this
study is that price to book value has no significant effect on firm value, Return On
Equity has no significant effect on firm value, Debt On Equity Ratio has no significant
effect on firm value, Stock price is able to mediate the effect of debt on equity ratio on
firm value. The research data was tested using Partial Least Square (Software Smart
PLS). The conclusion of this study is that price to book value has no significant effect
on firm value, Return On Equity has no significant effect on firm value, Debt On Equity
Ratio has no significant effect on firm value, Stock price is able to mediate the effect of
debt on equity ratio on firm value. The research data was tested using Partial Least
Square (Software Smart PLS). The conclusion of this study is that price to book value
has no significant effect on firm value, Return On Equity has no significant effect on
firm value, Debt On Equity Ratio has no significant effect on firm value, Stock price is
able to mediate the effect of debt on equity ratio on firm value.