Tarigan UPP. Analisis Peningkatan Brand Awareness Teknik Industri Menggunakan SWOT dan Quantitative Strategic Planning Matrix (QSPM). HASENF [Internet]. 2025 Feb. 4 [cited 2026 Apr. 20];2(1). Available from: https://jurnal.unprimdn.ac.id/index.php/hasenf/article/view/6154