Cika J, Wahyuni R. Following Trends or Adapting: Conformity and Consumer Behavior in the Purchase of Beauty Products Among Female Students at Mulawarman University. Psychoprima [Internet]. 2026 Jun. 13 [cited 2026 Jun. 15];9(1). Available from: https://jurnal.unprimdn.ac.id/index.php/Psikologi/article/view/8056