Cika, Jessica, and Ridha Wahyuni. “Following Trends or Adapting: Conformity and Consumer Behavior in the Purchase of Beauty Products Among Female Students at Mulawarman University”. Psikologi Prima 9, no. 1 (June 13, 2026). Accessed June 15, 2026. https://jurnal.unprimdn.ac.id/index.php/Psikologi/article/view/8056.