CIKA, Jessica; WAHYUNI, Ridha. Following Trends or Adapting: Conformity and Consumer Behavior in the Purchase of Beauty Products Among Female Students at Mulawarman University. Psikologi Prima, [S. l.], v. 9, n. 1, p. 162–169, 2026. DOI: 10.34012/psychoprima.v9i1.8056. Disponível em: https://jurnal.unprimdn.ac.id/index.php/Psikologi/article/view/8056. Acesso em: 19 jun. 2026.