[1]
Cika, J. and Wahyuni, R. 2026. Following Trends or Adapting: Conformity and Consumer Behavior in the Purchase of Beauty Products Among Female Students at Mulawarman University. Psikologi Prima. 9, 1 (Jun. 2026), 162–169. DOI:https://doi.org/10.34012/psychoprima.v9i1.8056.