Agustian, Efandri, and Indah Mutiara. “Penerapan Strategi Generik Porter Untuk Peningkatan Persaingan Bisnis Rich Fried Chicken Di Kota Jambi”. Jurnal Ekonomi Bisnis Manajemen Prima 4, no. 2 (February 17, 2023): 25–35. Accessed October 28, 2025. https://jurnal.unprimdn.ac.id/index.php/JEBIM/article/view/3309.