AGUSTIAN, Efandri; MUTIARA, Indah. Penerapan Strategi Generik Porter untuk peningkatan persaingan Bisnis Rich Fried Chicken di Kota Jambi. Jurnal Ekonomi Bisnis Manajemen Prima, [S. l.], v. 4, n. 2, p. 25–35, 2023. DOI: 10.34012/jebim.v4i2.3309. Disponível em: https://jurnal.unprimdn.ac.id/index.php/JEBIM/article/view/3309. Acesso em: 28 oct. 2025.