Civil Liability of Influencers to Consumers for Promoting Cosmetics Without a Distribution Permit on Social Media in Connection with Law No. 8 of 1999 Concerning Consumer Protection

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Published Oct 26, 2026
https://doi.org/10.34012/jihp.v9i2.8484
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Vol. 9 No. 2 (2026): JURNAL ILMU HUKUM PRIMA

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Dhila Al Balqis
a:1:{s:5:"en_US";s:37:"Universitas Buana Perjuangan Karawang";}
Yuniar Rahmatiar
Universitas Buana Perjuangan Karawang
Muhamad Abas
Universitas Buana Perjuangan Karawang

Abstract

The proliferation of cosmetic endorsements on social media has raised legal issues surrounding the distribution of products without distribution permits, which can be detrimental to consumers. This study aims to analyze consumer legal protection and the legal responsibilities of influencers in promoting illegal cosmetic products. The method used is normative juridical, with a statutory approach and literature studies as secondary data sources. The results indicate that although consumer protection regulations are in place, their implementation in endorsement practices is still suboptimal. Influencers can be held civilly liable for misleading information, while business actors remain primarily responsible for the product.

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How to Cite
Al Balqis, D., Rahmatiar, Y., & Abas, M. (2026). Civil Liability of Influencers to Consumers for Promoting Cosmetics Without a Distribution Permit on Social Media in Connection with Law No. 8 of 1999 Concerning Consumer Protection. Ilmu Hukum Prima (IHP), 9(2), 289–299. https://doi.org/10.34012/jihp.v9i2.8484

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