Agriprimatech

Analisis Permintaan Buah Terong Analisis Permintaan Buah Terong Belanda (Solanum Betaceum) (Studi Kasus : Pasar Induk Kecamatan Medan Tuntungan)

Suhela Putri Nasution — 2023-04-30

Dutch eggplant is a fresh fruit that is rich in health benefits. Apart from its delicious taste, tamarillo contains a variety of important nutrients, including vitamin C, antioxidants and fiber. The aim of this research is to determine the demand for Dutch eggplant (Solanum Betaceum) in the Medan Tuntungan District Main Market case study. The determination of respondents in this study was divided into 2 categories, namely tamarillo fruit traders and consumers who bought tamarillo fruit. For tamarillo fruit traders, all tamarillo fruit traders who were in the main market in Medan Tuntungan District were determined, while for tamarillo fruit consumers it was determined individually. The census numbered 25 people. The results of the research show that the factors that simultaneously influence the demand for tamarillo fruit in the main market are the price of tamarillo fruit, consumer income, and the price of other fruit for the number of dependents variable which does not influence the demand for tamarillo fruit in the main market at Medan Tuntungan subdistrict.

ANALISIS SENSITIFITAS TERHADAP KELAYAKAN FINANSIAL PERKEBUNAN KELAPA SAWIT RAKYAT DI DESA RAMBAH KECAMATAN RAMBAH HILIR KABUPATEN ROKAN HULU (Studi kasus : Perkumpulan Perkebun Swadaya Kelapa Sawit Rambah Rokan Hulu)

Saprida Saprida — 2024-04-30

Financial Feasibility Analysis and Sensitivity Analysis of People's Oil Palm Plantation in Rambah Village, Rambah Hilir District, Rokan Hulu Regency. Prime University of Indonesia. This study aims to determine the Financial Feasibility Analysis and Sensitivity Analysis of People's Oil Palm Plantations in Rambah Village, Rambah Hilir District, Rokan Hulu Regency. The population in this study were oil palm farmers in Rambah Village, Rambah Hilir District, Rokan Hulu Regency, amounting to 100 families. The sample in this study was 31 families. The sampling technique of respondents was carried out using a simple random sampling technique which implies that each element of the population has the same opportunity to be a sample. This study uses quantitative methods. The data collection method used is by means of questionnaires, interviews and documentation. Net Present Value (NPV), Net Benefit Ratio (B/C), Internal Rate of Return (IRR), Payback Period (PP). The results showed that the Net Present Value (NPV) was positive, the Net Benefit Ratio (B/C was obtained at 1.90 Net B/C>1) then the oil palm plantation business using certified oil palm seeds was feasible to develop, Internal Rate of Return (IRR) of 35,91%, it is feasible to be developed, and the Payback Period (PP) is 3 years 8 months. Sensitivity analysis to a 10% price reduction is obtained by a Net Benefit Ratio (B/C of 1.49, Net B/C>1, Internal Rate of Return (IRR) of 26.26% and Payback Period (PP) of 4 years and 3 months. Sensitivity analysis to a 10% cost increase obtained a Net Benefit Ratio (B/C of 1.65, Net B/C>1, Internal Rate of Return (IRR) of 31.43% and Payback Period (PP) of 3 years and 10 months.

ANALISIS KEPUASAN KONSUMEN TERHADAP PENGGUNAAN MARGARIN MEREK BLUE BAND (Studi Kasus: Aroma Prima Supermarket Kec. Medan Johor, Sumatera Utara)

Muhammad Arif Nasution — 2024-04-30

The aim of this research is to identify the level of consumer satisfaction with the use of Blue Band brand margarine and the characteristics of consumers of Blue Band brand margarine. Sampling was carried out using the Slovin formula with a sample of 95 respondents. The data analysis methods used are the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. Data processing was assisted with Microsoft Excel 2010 and SPSS version 25. This research was conducted in March-April 2023. The results of this research concluded that the results of the Importance Performance Analysis (IPA) analysis of the blue band brand margarine product variables were classified into 4 quadrants, namely: quadrants I is considered the main priority in the form of: ease of obtaining. Quadrant II is considered to be achievements in the form of: branding, attractive packaging, melting quickly, making delicious dishes, advertising and promotion, widely used by people and delicious aroma. Quadrant III is considered low levels in the form of: product size variations, affordable prices, expiry dates, usability of various food products, nutritional information and halal guarantees, information services and pride in using. Quadrant IV contains no variables in the quadrant. The results of the Customer Satisfaction Index (CSI) analysis obtained a value of 68.61% which is in the scale range of 60% <CSI≤ 80%. This shows that respondents of the Blue Band brand margarine are included in the satisfaction criteria.

ANALISIS BISNIS PENGEMBANGAN AGROINDUSTRI GULA MERAH KELAPA SAWIT DI DESA PEGAJAHAN KABUPATEN SERDANG BERDAGAI

Khairunnisyah Nasution — 2024-04-30

This study aims to analyze the development strategy of brown sugar agroindustry to eight palm oil and to identify the factors of development of brown sugar agroindustry to eight palm oil in Pegajahan Village, Serdang Bedagai Regency. This research uses SWOT Analysis methods, namely Strenght (Strength), Weakness (Weakness), Threats (Threat), and Op-portunity (Opportunity). Internal factors in a business include strengths and weaknesses, while external factors include opportunities and threats. The results of the study were used, there are internal factors that include (strengths and weaknesses), it can be seen that the strength factor in the palm oil brown sugar business has the highest rating is in products recognized by the public / marketing is quite broad and internal factors that are indicators of weakness of the highest rating are not yet having a brand. While external factors (opportunities and threats) can be seen from the opportunity to have the highest rat-ing, namely high market demand, and the factor that is the highest rating threat indicator is No government assistance.

ANALISIS NILAI TAMBAH DAUN KELOR (MORINGA OLEIFERA) PADA INDUSTRI PT MASPETE ORGANIK KUFEU KABUPATEN MALAKA (Studi kasus: kelompok Maspete)

Garvasilus Kopong Laga — 2024-04-30

PT Maspete Organik Kufeu is an industry that implements organic farming patterns for moringa plant commodities that are managed organically. This study aims to determine the benefits obtained from processing Moringa Leaves into Moringa Tisan in the PT Maspete Organik Kufeu industry and to analyze the amount of added value of Moringa Tisan in the PT Maspete Organik Kufeu industry. The type of research used in this study is a case study with a quantitative descriptive approach. The results of the study show that: 1). The total cost incurred in one production process is IDR 3,125,000.00, the amount of income obtained in one month of production is IDR 5,100,000.00 and the amount of income obtained is IDR 1,975,000.00. 2). The added value of Moringa leaves into Moringa leaf Tisan in one production is 51.02% (high category) while the labor margin is 15.62%, the margin for other input contributions is 44.95% and the entrepreneur's profit margin is 39.43% which means that the margin for labor profits is smaller than the entrepreneur's profit margin and other input contributions.

PROSES BUDIDAYA DAN ANALISIS KEUNTUNGAN USAHA KEPITING SANGKAK (Soft Sheel Crab) DI PENAMPUNGAN PAJA DESA ALUR DUA BARU KECAMATAN SEI LEPAN KABUPATEN LANGKAT

Emma Fadhilah — 2024-04-30

In Alur Dua Baru Village, Sei Lepan District, Langkat Regency, there are many Soft Sheel Crab cultivation activities, one of those who cultivate them is Mr. Afrizal. He cultivates Soft Sheel Crab as well as containers. This shelter is named “Paja Shelter” and has been established since 2006. Soft Sheel Crab are taken from other Soft Sheel Crab farmers in the Sei Lepan District area and its surroundings. Super-sized Soft Sheel Crab are marketed to the “Toba Surimi” factory in the Medan Industrial Area (KIM) in fresh condition. Meanwhile, the medium and small sized ones are marketed to restaurants and eateries in the Medan area in frozen form.

The choice of Soft Sheel Crab cultivation in “Paja Shelter” is because this business is currently developing and has great prospects. And there are still many who are not familiar with Soft Sheel Crab cultivation. Apart from that, the maritime economy (blue economy) is being promoted by the Indonesian government. The objectives of this research are: (1) To find out the process of cultivating Soft Sheel Crab; (2) To analyze the profits from the Soft Sheel Crab.

Keywords: Soft Shell Crab, Cultivation, Profits