Agriprimatech

ANALISIS DAYA SAING USAHATANI BUAH NAGA DI KECAMATAN INSANA (Studi Kasus Desa Nunmafo)

Jefrianto Anunut — 2024-10-30

Dragon fruit plants are one of the plants that have very high economic value, dragon fruit plants are also very helpful in improving the economy both at the regional and national levels. The purpose of this study was to determine; 1) the benefits of dragon fruit farming in Nunmafo Village; and 2) the competitiveness of dragon fruit farming in Nunmafo Village. The analysis method used in this study is the PAM (Policy Analysis Matrix) analysis method. The results of the study showed that; 1) Dragon fruit farming in Nunmafo Village has a profit where the private profit is 34,072,000 and the social profit is 13,447,000 and 2) Dragon fruit farming in Nunmafo Village has competitiveness because the RBP (Private Cost Ratio) value is 0.47 and the RBSP (Domestic Resource Cost Ratio) is 0.69. Government policy can be seen in the PAM (Policy Analysis Matrix) analysis ratio, namely the nominal input protection coefficient (KPIN) of 0.65, the nominal output protection coefficient (KPON) of 1.25, the effective protection coefficient (KPN) of 1.47, the profit coefficient (KK) of 2.53, and the producer subsidy ratio (RSP) of 0.34.

PERILAKU KONSUMEN PRODUK KOPI CAFE XPRESSO DI KECAMATAN KOTA KEFAMENANU KABUPATEN TIMOR TENGAH UTARA

Randi Nali — 2024-10-07

Coffee consumption in Indonesia is quite large, this is due to the people's habit that in every activity coffee is the main drink. Coffee consumption in the people of Kefamenanu City is increasing so much that coffee drinks are prioritized when entertaining guests in today's society. This research was conducted at Cafe Xpresso in Kota Kefamenanu District, North Central Timor Regency. The population in this research is the number of residents in North Central Timor Regency as consumers with a total of 239,829 people. The sampling technique in this research used a purposive sampling method of 150 respondents. The objectives of this research are: 1) To find out the factors that influence consumers' decisions in consuming coffee at Cafe Xpresso. 2) To determine the competitiveness of Cafe Xpresso in Kota Kefamenanu District. The data analysis method used is Logistic Regression which is used to analyze coffee consumer decisions and the Boston Consulting Group (BCG) Matrix is used to analyze the level of market growth and relative market share. The results of the research are based on Logistic Regression calculations using SPSS version 22 software data, it is known that the factors that have a significant influence on consumer interest in consuming coffee at Café Xpresso are age, product quality and service quality. Meanwhile, those that do not have a significant influence on consumers' decisions in consuming coffee at Café Xpresso are price, location, place design, taste, menu variations and cleanliness. Based on the results of BCG's analysis, it is known that the 2021 market growth rate is 12.75%, the market share is 3.68 times, and in 2022 the market growth rate is 11.09%, the market share is 1.11 times. So it can be seen that Café Xpresso is in quadrant II (stars) position, which means that Café This research also contains 5 marketing strategies, namely: Product Development, Price, Promotion, Place/Location and Expanding Market Size.

ANALISIS MINAT UNTUK BERGABUNG DALAM KOPERASI PLASMA SRIBU KUBAH DI KEC. PADAMARAN, KAB. ROKAN HILIR, RIAU

Yosua Pasaribu — 2024-10-07

The core plasma partnership is regulated in PP RI No. 44 of 1997 concerning Plantations and the objectives of this government regulation, among other things, s to increase the country's foreign exchange sources, people's prosperity, and welfare, business opportunities and as well as creating jobs. However, plasma core partnerships are not appropriate. On the one hand, this kind of partnership can help oil palm farmers develop their economic and social sectors. On the other hand, there are doubts and dilemmas among farmers regarding joining cooperatives, which manifest in issues such as disputes over the use of funds and late payments. This shows the need to analyze more deeply the factors that influence farmers' interest in joining the Sribu Kubah plasma cooperative. This research uses Ajzen's Theory of Planned Behavior to understand farmers' attitudes and behavior in making decisions to join a cooperative. Variables such as Word of Mouth, perceived benefits, subjective norms, attitudes, and perceived behavioral control will be analyzed to identify the main factors influencing their decisions. So there are 3 variables that influence the Intention variable. These three variables are Perceived Behavioral Control, Subjective Norms, Word Of Mouth variables. This can be seen from the processed data by looking at the t value (1.96) and p value (0.05). The results of the Perceived Behavioral Control variable show a (t) value of 2.014 and a (p) value of 0.044. It can be seen that the t value is larger and the p value is smaller, and the value of the Subjective Norms variable is the same as the previous variable showing values of 3.055(t) and 0.002( p), as well as the third variable Word Of Mouth with values of 2.134(t) and 0.033(p).