The Effect Of Digital Marketing And Non-Cash Payments (EWallet) on Increasing Student Buying Interest Through Consumer Trust as an Intervening Variable at STKIP Pangeran Antasari Meda

Abstract

The influence of the use of digital marketing and non-cash payments (E-Wallet) on increasing purchasing
power through consumer trust, as an intervening variable in STKIP students. The business environment of
a digital marketing company consists of actors and forces originating from outside the marketing
management function that influence management's ability to run a digital marketing business in the modern
era today. Non-cash payments (E-Wallet) are one of the products in server-based digital payments which
are part of financial technology. Digital payment is a non-cash payment system where the payment method
is carried out by consumers by making inter-bank transfers based on online payments using certain
applications or chips. So that they can use the application easily. Digital payments are server-based.