Jurnal Ekonomi Bisnis Manajemen Prima

PENERAPAN SISTEM MANAJEMEN MUTU MELALUI ANALISIS SWOT UNTUK MENINGKATKAN KUALITAS PEMASARAN PRODUK

2024-01-12T02:22:48+00:00

This research aims to determine the implementation of a quality management system and to determine the quality of product marketing through SWOT analysis. Product marketing quality is focused on commodities on a small scale, to implement a quality management system that can be measured efficiently. SWOT analysis is used to interpret several approaches that can contribute to improving the quality of product marketing. Researchers carried out probability sampling using a purposive sampling technique. The sample is the market around Alwasliyah University. The research approach was carried out quantitatively and qualitatively by applying action research methods. The research results show that the implementation of a quality management system has an average contribution value of 77.75 through SWOT analysis to improve product marketing quality. There are 3 of 8 product marketing criteria that cause the implementation of a quality management system in turn around conditions. So this research recommends that there is a need to exploit opportunities to optimize product marketing.

KEUNGGULAN SEKOLAH DASAR PLUS AL GHIFARI MELALUI PENDEKATAN ANALISIS SWOT

2024-01-18T07:53:30+00:00

This research aims to find out appropriate strategies for improving excellence at Al Ghifari Islamic Elementary School, It is an elementary school that combines the government curriculum with the foundation curriculum. In this school, students are not only taught general lessons like in state elementary schools, but they are also taught religious lessons with a fairly balanced number of subjects. This research also uses a SWOT analysis approach to determine its strategy. At the data collection stage,. Primary data is in the form of observations to see directly the conditions, atmosphere, reality that occur at school. Based on the results of the SWOT analysis, there are several advantages that can be highlighted at SD Plus Al Ghifari and suggestions that can be made are efforts to develop teaching staff, improve facilities and infrastructure, promote excellence, coordinate with parents, and maintain balance in education are crucial steps. to create an optimal learning environment in Islamic Primary Schools. With the hope that through the implementation of a strategy for developing educators in line with the school's objectives, it can also create an educational institution that not only meets quality standards but is also capable of making a significant positive impact on the development of students

pengaruh sistem akuntansi manajemen dan teknologi informasi terhadap kinerja operasional

2023-12-12T02:33:41+00:00

Operational performance is the suitability of processes and performance evaluation of the company's internal operations starting from the perspective of costs, customer service, quality, flexibility and process quality of goods and services. This research aimsl to determinel and analyzel the influence ofl management accountingl systems andl information technology on operational performancel at lPT. Astra International Tbk Medan Branch Gatot Subroto. Thel results showl that managementl accounting systemsl and information technology have a significant effectl on operational lperformance. The variable managementl accounting systeml and informationl technology onl operational performance is known to have a valuel of lFcount > Ftable, namely 104.853 > l3.20 andl a significantl value ofl 0.000 < l0.05. This means thatl the managementl accounting systeml and information technology variables havel a significanlt effect onl operational performance. The results of thel analysis above certainly influence operational performance because management accounting systems andl information technologyl are one ofl the factorsl that influencel operational performance.

Dampak Pendapatan dan Pengalaman Keuangan Terhadap Kesejahteraan Keuangan Keluarga Melalui Literasi Keuangan

2024-02-24T01:15:53+00:00

The purpose of this study was to examine the effect of income and financial literacy on family financial well-being. In addition, we will also examine the effect of financial experience as a mediation variable. In this study we use quantitative research method approach in solving the above problems. For sampling criteria, we use a purposive sampling approach in the sampling technique, where later the samples taken will be filtered based on certain criteria. We used simple criteria in this study, namely all married students of the faculty of economics and business. Based on these criteria, a sampling of 72 respondents was selected. At a private campus in Kendal district. Based on the analysis of the data that has been submitted above. Financial literacy variables are not proven to affect family financial well-being, while other hypotheses are acceptable, such as income variables proven to affect family financial well-being, financial experience variables, proven to affect family financial well-being and financial experience variables proven to affect financial literacy. The role of financial literacy is proven to mediate the relationship of financial experience variables to family financial well-being variables.

PENTINGNYA SINERGITAS KECERDASAN IQ, EQ, dan SQ SERTA OPTIMALISASI EMOTIONAL INTELLEGENCE SEBAGAI ROLE MODEL DALAM KEPEMIMPINAN PUBLIK

2024-01-19T02:59:53+00:00

A great nation requires competent leaders who possess Intelligence Quotient (IQ), Emotional Intelligence (EQ), and Spiritual Intelligence (SQ) in managing this great nation. The synergy of IQ, EQ, and SQ intelligences can lead leaders to achieve outstanding success. The recent leadership crises have raised concerns among many, and this should be a significant focus. This phenomenon has sparked collective awareness of the importance of seeking an ideal leader as a Role Model in leadership. The purpose of this research is to analyze the importance of the synergy of IQ, EQ, and SQ intelligences, as well as the optimization of EQ as a Role Model in public leadership. We need visionary leaders who are innovative, educated, have a strong leadership spirit, a high sense of empathy, effective communication skills, a dedication to society, a caring attitude towards the community, a moral responsibility, a commitment to God, upholding the value of honesty, and dedicating themselves when in positions for the benefit of the public. Success as a leader is evident through policies that favor the community. An exemplary leader is needed to serve as a Role Model, capable of addressing complex issues and resolving conflicts effectively. In this study, the researcher observed three public leadership figures in three different areas: the Head of Samsat Aceh Utara, the Director of BUMDes Arya Kemuning Kuningan, and the Lurah Binjonhara in Tapanuli Selatan. The researcher employed qualitative research with a descriptive and comparative approach. The conclusion of this qualitative study is that the simultaneous synergy of IQ, EQ, and SQ contributes significantly to achieving success in public leadership as a Role Model Leader. The optimization of Emotional Intelligence (EQ) is proven to be crucial in the success of the leadership of these three figures.

Pengaruh Profitabilitas Terhadap Harga Saham dengan Ukuran Perusahaan Sebagai Variabel Moderating Pada Perusahaan Sektor Food And Beverage Di Bursa Efek Indonesia 2020-2022

2024-01-26T01:37:53+00:00

The Indonesian capital market consists of several sectors, including the food and beverage sector. Until now, there has been no research focused on manufacturing companies in that sector. The method employed in this study is associative quantitative research. Data collection is conducted by accessing financial statement documents from www.idx.co.id for the period 2020-2022. For data analysis, the researcher uses methods such as multiple linear regression, coefficient of determination, t-test, and F-test. The research sample comprises 31 companies with data spanning 3 years, selected through purposive sampling. The findings indicate that the profitability ratio has a significant impact on stock prices, with company size acting as a moderator that moderates the influence of profitability on stock prices in Food and Beverage Sector Manufacturing Companies listed on the IDX in 2020-2022, amounting to 14.2%. The moderator variable can strengthen the impact of profitability variables on stock prices.

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN SHOPEE PAYLATER DENGAN VARIABEL MODERATING BEHAVIOURAL INTENTION

2024-02-21T08:07:19+00:00

Technological developments and the pandemic that has occurred encourage e-commerce to increase creativity by providing convenience, one of which is convenience in the payment system, which is using the paylatter payment system. This research tries to see whether paylatter can increase consumer decisions in making purchases in e-commerce. The data was taken using a survey method and processed using the SEM method. From the results of data processing, we find that consumer purchasing decisions are not influenced by the perceived ease of use of paylatter, while perceived benefits have an influence on the decision to use paylatter.

MODEL GREEN CONSUMPTION DAN GREEN FINANCE DI 5-EMMA COUNTRIES

2024-02-05T04:03:21+00:00

The importance of protecting the environment is increasing globally. Significant environmental losses worldwide have been caused by the decline of natural resources, climate change, worldwide population growth, and unsustainable consumption practices. Green consumption, also known as environmentally friendly consumption, has become a growing trend worldwide. To meet new consumer demands, companies must also make more environmentally friendly measures. The ARDL panel model is used in this research to understand how green consumption is controlled by the variables that have been included in this research. Auto Regressive Distribution Lag is a regression model that takes into account the long term and short term. The data used in this research is secondary data collected from the worldbank and ceic websites from 2015-2022. The research results show that the overall leading indicator, both long term and short term, is green finance. However, in the long term there are 4 variables that can control green consumption, namely Green finance, Green inflation, Purchasing power parity, and Green technology.

PENGARUH BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. MARK DYNAMICS INDONESIA MEDAN

2024-02-05T08:18:57+00:00

In the research conducted at PT. Mark Dynamics Indonesia Medan, the primary focus was to investigate the impact of organizational culture and job satisfaction on employee performance. The company, a foreign investment entity engaged in manufacturing ceramic gloves (hand former manufacturer), faced challenges related to the lack of organizational culture, particularly in terms of company values. The identified problem was reflected in employee turnover, indicating potential issues with job satisfaction. The research aimed to answer the formulated problem: "How is the effect of organizational culture and job satisfaction on employee performance at PT. Mark Dynamics Indonesia Medan?"

The study employed several theories related to Human Resource Management, including Organizational Culture, Job Satisfaction, Performance, Organization, and Leadership. The research methodology used was a survey method with a descriptive quantitative approach, and the nature of the research was explanatory. Data collection involved interviews, questionnaires, and documentation studies. The data analysis method employed was multiple regression.

The population of the research comprised all employees at PT. Mark Dynamics Indonesia Medan, totaling 95 employees. The study utilized a saturated sampling technique, involving all employees in the company as samples. The research findings supported the formulated hypotheses, indicating that both organizational culture and job satisfaction had positive and significant effects on employee performance. Additionally, job satisfaction emerged as the most dominant factor influencing employee performance.

In summary, the study concluded that both organizational culture and job satisfaction, when considered simultaneously and partially, had a positive and significant impact on employee performance at PT. Mark Dynamics Indonesia. The insights from this research could be valuable for the company in addressing organizational culture issues and enhancing job satisfaction to improve overall employee performance and reduce turnover.

INTEGRASI GREEN FINANCE TERHADAP NILAI PERUSAHAAN : PERSPEKTIF SEKTOR PERBANKAN DI INDONESIA

2024-02-23T03:00:30+00:00

In a business context, the concept of sustainability leads to the development of socially and environmentally responsible business practices, including efficient use of resources, responsible management of waste and emissions, protection of human rights, and involvement in sustainability initiatives and programs. The purpose of this study is to determine the effect of integrating green finance on firm value in the banking sector in Indonesia. The research object used in this study is a banking company listed on the Indonesia Stock Exchange for the 2020-2022 period. In this study, it was found that there were 46 banking companies listed on the Indonesia Stock Exchange, but not all of these companies were sampled. Multiple linear regression analysis is an analysis used to see the effect of the independent variables on the dependent variable. This analysis also provides an overview of the direction of the relationship between the dependent variable and the independent variable. This study shows the results that the majority have no significant effect and also based on the discussion of this study it can be concluded that the integration of green finance does not have a significant effect on firm value so that the results of this test are not in accordance with the first hypothesis which assumes that the integration of green finance has a positive effect to company value.

PERENCANAAN PENGEMBANGAN MODAL MENGUNAKAN AKUN REGULER PERDAGANGAN BERJANGKA DI PT. AGRODANA FUTURES BANDUNG

2024-02-21T02:32:26+00:00

Dynamic changes in the business world mean that business people, both beginners and those who have been in business for a long time, do not dampen their desire to continue to expand, open or increase income from their businesses.One business opportunity that is simple, practical and does not require too much infrastructure to start is online trading or futures trading.

Apart from providing profit growth on capital, trading opens up opportunities for anyone to earn income without being tied to the company where they work and can be done independently, thereby creating new jobs for the Indonesian people. The aim of this research is to analyze how capital develops using a regular futures trading account at PT. Agrodana Futures Bandung.

The method used by the author is qualitative by conducting interviews with trading players, especially those who have been doing it for more than 3 years, how they manage and develop their trading business so that their initial capital continues to grow significantly in a short period of time.

The conclusion of this research is that online trading is one of the best alternatives for anyone who is a business actor in growing capital, developing a business or other business goals and its progress continues to increase from time to time. The author feels that this research will have a positive impact on anyone who wants to continuously increase their economic income through online trading

INOVASI PENGEMBANGAN BAURAN PEMASARAN DI CV BONEE ENGGENERING BANDUNG JAWA BARAT

2024-02-21T02:31:12+00:00

Challenges faced by businesses in the era of open competition in Industry 4.0 must be anticipated accurately. Entrepreneurs are required to be creative, adaptive, and astute in addressing this phenomenon. They must be able to withstand shocks and grow stronger. The author chose the title "Innovation in Marketing Mix at CV Bonee Engineering." This research aims to analyze how the implementation of the marketing mix at CV Bonee Engineering forms its competitive advantage, making the company more competitive. It also aims to analyze the impact of innovation on business development at CV Bonee Engineering and assess whether the strategies implemented are suitable for the company.

The research method used involves SWOT analysis and descriptive analysis with a qualitative approach. The author needs to understand the situation, conditions, and factual circumstances at CV Bonee Engineering, as well as internal and external factors influencing marketing strategies. Data collection techniques include interviews, observations, reference books, and journals. The collected data is carefully analyzed using SWOT analysis.

The conclusion of this research is that the appropriate strategy for CV Bonee Engineering is the SO strategy (Strength-Opportunities), utilizing internal strengths to seize external opportunities. Customers can place orders according to their needs with a guarantee of faster processing time while maintaining quality. The WO strategy (Weaknesses-Opportunities) is also applied to minimize weaknesses by utilizing opportunities. The company promotes its services using technology and participates in various online marketplaces, remaining active on all social media platforms. The company continues to provide services, handle orders, negotiate prices, and collaborate on specific cases. Innovation positively impacts customer satisfaction and business development. Tactical steps for CV Bonee Engineering's innovation include building the right team, acting swiftly, and listening to customers.

EKSPLORASI DAMPAK KUALITAS PRODUK TERHADAP NIAT BELI ULANG: PERSPEKTIF MEDIASI KEPUASAN PELANGGAN

2024-02-26T03:37:34+00:00

For most women, taking care of their skin is essential to maintaining their beauty. In order to better understand how Scarlett users' purchase actions affect their overall level of satisfaction, this study will assess the direct and indirect effects of product quality and price on customer satisfaction. Utilizing a quantitative methodology, 114 respondents participated in this research. This study used a purposive sampling technique. The research use the causal design technique to examine the hypotheses that are produced. To ascertain the link between independent and dependent variables, structural equation modeling (SEM) via Smart-PLS version 4.0 (SEM) is the analytical tool utilized. The results of the study demonstrate that repurchase intention is positively and significantly impacted by product quality. The study's findings show that repurchase intention is positively and significantly impacted by product quality. On the other hand, using customer satisfaction as an mediator, product quality significantly positively affects the desire to repurchase.